Bally Total Fitness Marketing Audit

blooming(prenominal) substance fittingness Marketing Audit fucking(prenominal) Total seaworthiness Marketing Audit fucking(prenominal) Total fittingness is the largest, and only nationwide, mercantile operator of fitness centers. Ballys has approximately tetrad million members and 420 facilities across the join States and around the globe. (ballyfitness.com, 2004) A merchandising audit was performed on the club in order to rate their total marketing syllabus to see what was and was not works to increase business. The following go away summarize list findings of environmental aspects and marketing. Finally, any recommended actions that may be call backed for future preparation will be discussed.

The environmental aspects that were considered for the Bally Total Fitness audit were demographics, markets and competition. Demographic trends have shown that the one-time(a) segments of the United States (ages 45-65+) are outgrowth the fastest. Bally Total Fitness would be wise to consider marketing towards this age grouping as their needs change. An est...If you demand to get a serious essay, order it on our website: BestEssayCheap.com

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