Media Effects Debate Theories

1. Name two theories which be associated with the effects debate and pardon them using examples. Firstly, the inoculation model is a theory that suggests that at a time an auditory sense has been exposed to a indisputable type of text edition they break immune to it and hold in it as normal behaviour and be no endless shocked by it. For example, news program programmes which repeatedly present images of abandon and murder baffle become less noble over the years to a mainstream audience, as they have seen it so many times before. This applies to a resistless audience; the re turnion to the media sh own is decided by the theory, non the audience. However, the flaws in this model are how the audiences immunity influences how they exercise themselves - once you are immune to seeing such violence on television, Its unlikely that you will go forbidden and repeat that act of violence. Secondly, the cultural effects model suggests that we have set ideologies clos e certain aspects of life based on what the media has to say. It reinforces stereotypes and makes the audience (whom again, in this case, are passive) believe these stereotypes are correct.

For example, fashion magazines give the ideology that women are supposed to be debase as fountainhead as fashionable, and that their appearance is what counts most to be a victorious and attr expeditious woman - when in reality, this is not at each necessarily true. It suggests that the audience are unequal to(p) of creating their own opinions or beliefs on things such as their appearance, and that the media creates that for them. 2. With honorab le mention to examples, explicate the diffe! rences between active and passive audience reception. An active audience reception suggests that the audience is more than capable of creating their own ideologies without relying and depending on the media to guide them. They explore ideas and challenge what the media has to say and act it in whatever way they want to - overbearing it, sooner than the media controlling them. The uses and...If you want to get a full essay, ready it on our website: BestEssayCheap.com

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