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MGCR352MARKETINGMANAGEMENT1 QUANTITATIVEANALYSISNOTES 1. food merchandise donation (a) Calculating foodstuff Share (b) Estimating the size of it of a Market (Step slash Analysis) 2. Types of Costs and Margins (a) frigid and Variable Costs (b) Contribution and Profit Margins 3. Breakeven Analysis (a) In units and dollars (b) Using breakeven analysis strategically 4. charge Elasticity (a) For a single product (b) tangle price elasticity amidst two products. 5. Price Chains Mgcr352 three-figure analysis - 1 of 33 1. MarketShare(MS) Market piece is the percent of the total commercialise (expressed in units or dollars) that your reproach or product controls. MS $ Your sucker$sales thorough subdivision$sales Yourbrand Totalsegment MS sales sales Not all brands in a segment are sold at the resembling price, therefore the rejoinder to these two market place share calculations may differ. Estimating Market Size - The Step Down Approach Suppose we want to seethe in the hay our market share of the price fine segment of gas wash drawing purifying in Montreal. Suppose we know that our brand has $365,000 in sales and that the total Canadian market of all laundry detergent is $217,500,000. What cultivation do we need to know to report our particular market share of incisively the liquid detergent segment just in Montreal? 1. Size of the Quebec laundry detergent market in comparison to all of Canada 2. Size of the Montreal laundry detergent market in comparison to all of Quebec 3. Size of the Price advanced segment of consumers in Montreal 4. Size of the crystalline (as hostile to Powder) detergent sales in Montreal 21% 48% 20% 45% Total purifying Sales in Quebec: 0.21 $217,500,000 $ , , Total detergent Sales in Montreal: 0.48 $45,675,000 $ , , Total Price Sensitive purifying divide Sales in Montreal: 0.20 $21,924,000 $ , , Total Liquid Detergent Sales in Price S ensitive Segment in Montreal: 0.45 $4,384,8! 00 $ , , MS $ $365,000 $1,973,160...If you want to get a full-of-the-moon essay, secernate it on our website: BestEssayCheap.com

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