Jet Blue

Strategic Report for JetBlue Airways Harkness Consulting Innovation through Collaboration Rosanna smartness Alisher Saydalikhodjayev Sayre Craig April 14, 2007 Table of Contents executive Summary ..3 Company record ...4 Competitive Analysis 7 internecine Rivalry . 8 Entry 9 Substitutes and Complements .. 11 Supplier causality .. 12 Buyer Power ............... 13 Financial Analysis .14 fig up Analysis 23 Strategic Issues and Recommendations ..

25 References 30 Harkness Consulting 2 executive Summary FromitsinitialflightinFebruary 2000,JetBlueemergedintotheheavilycompetitiveairline constancyasthelittleairlinethatcould.Whilelegacycarriers statebankruptcy,JetBlue trounced its tilt by offering poor?cost, customer? think service. Under the direction of the ener snuff itic David Neeleman, JetBlue became a major thespian in the airline industry. Operating domesticflightsona tailor?to?pointsystem,JetBlueprimarilymanagesEast?Westand Northeast? southeastroutes.Whilethisroutestructureinitiallyproved economicforthe connect ion, rising costs and heated price competiti! on ar currently threatening JetBlues market share. The companys stock up price has droppeddrastically since reaching a high of everywhere $30 in 2004.Currentlypricedatless thanhalfits52?weekhigh,JetBluemusttakeserious...If you want to get a full essay, order it on our website: BestEssayCheap.com

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